Writing a book is a blast but all that hard work can go south if you forget the single most important part of our unique creative process. That’s finding readers people! It’s easy to get caught up in the fun bit. After all, that’s why we write and why we become writers. Don’t forget about the business end though because without a marketing plan, you’ll struggle to find readers. With a great marketing plan, carefully laid out as part of your writing project, you can smash it out of the park.
Here’s 5 book marketing insights I’ve pulled together from my favourite 5 authorpreneur’s.
1: Tim Grahl
Tim Grahl is the book marketing whisperer, so if you want to learn what works and what doesn’t work in indie book marketing you better pay attention. Tim has created successful book launches for hundreds of writers and I love this quote because he seems to be channeling his inner Donald Rumsfeld. What Tim is saying is there are many moving parts in a successful book launch, any of which if you miss, will make your launch fizzle and crash.
2: Jeff Goins
Jeff Goins has redefined the business model of the successful authorprenuer, but he doesn’t do it alone. His advice is don’t do it yourself, get a team together. That’s exactly what he did to catapult his latest book the Art of Work to the top of the best selling lists. He proved that a launch team can achieve miracles when focused on the common goal. So, pull your team around, make them involved and a real part of your book launch and great things will happen.
3: Hugh Howey
Hugh Howey knows a thing or two about successful indie publishing. His first novel ‘Wool’ has become a runaway international best selling success and an inspiration for new writers everywhere. Hugh talks about how important it is to just get your stories down and out and published. You’ve got to write, write, write every single day and ignore all those niggling little things that fuel your writer’s doubt. If success comes with your 10th novel, all the better!
4: Joanna Penn
As well as being a very successful indie writer and publisher, Joanna has a best selling book (time to get META) on book marketing. Writing is a solitary thing but you shouldn’t be afraid to go social to spread the news about your book.This quote is about how easy it can be to promote your book using simple social media strategies.
5: Joel Friedlander
Joel writes the most respected blog about book design, writing and independent publishing on the web. He knows a thing or two about book marketing as well. If you want to sell books you’ve got to put an eye to the market even before you start writing. What do people want to read? What’s selling? If you start from the market your marketing will be a winner.
So that’s it. 5 of the best. I recommend going back reading the original articles. Have you self published an eBook? What’s been your marketing struggle? Please share and leave a comment below.