By the time you are ready to hit the big E publish button on your new eBook, you’ve already ticked off quite a few elements on your project timeline. Proofread? Check. Edited? Yep. Design? Yep. Great cover? Check. Price, yep. Going the self-publishing route can be richly satisfying. But navigating the maze of book formats and online sales monitoring tools also takes a lot of time. If you are not a technical wiz and are daunted by the format wars between the major bookstores, then an aggregator can offer a simpler path.